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Maxgear - Sponsorships
Maxgear has struck exciting sponsorship deals with a number of cycling teams, riders and race events in the UK, Ireland and continental Europe. These endorsements will help to promote the brand’s image and products amongst cyclists at all levels, from grass roots to gold medals.
Vision1 Racing Team
Maxgear has signed a sponsorship deal with Vision 1 Racing to become one of the
team’s official equipment suppliers for the next two seasons.
Vision 1 Racing was formed by Nicole Cooke who wanted to create a team that would give her the opportunity to continue working with the support staff who helped her in 2008 become Olympic and World Champion. However, at the same time the plan is to work with the next generation of talented riders to try and build up a strong team and help each rider reach their full potential.
‘I'm really excited about the opportunity to work with Maxgear. They're extremely forward thinking and are very interested in our input into product development and their range’ commented Team Manager Stefan Wyman on the new partnership. Ciaran Dunne of Maxgear added that its sponsorship of Vision1 provided an excellent platform for Maxgear to announce its arrival in the fast growing cycle industry.
To help promote the fantastic new products, Maxgear will provide product to all of the riders. The products being used by Vision 1 Racing includes a revolutionary new range of compression clothing, helmets, sunglasses, luggage, saddles and pumps. Maxgear views the sponsorship as an excellent opportunity to work with a team that is both ambitious and eager to aid its product development.
Vision1 is a leading European women’s professional team headed up by Nicole Cooke, current Olympic and World road race champion, and a squad of 9 riders including Helen Wyman, Gabby Day and Dani King.
Helen is currently the British Women’s Cyclo-Cross Champion.
Major targets for the team in 2009 include the World Road Race Championships in Switzerland (in which Nicole will be defending her title), the women’s Tour de France and the World Cup road events.
Nicole Cooke finished 4th in the women’s Tour of Flanders on 5 April, a major result for her team in its first year.
The BBC recently carried a story on the creation of Nicole’s Vision1 racing team. Footage of Nicole wearing our MAX World Cup helmet is included – please see the website link below.
http://news.bbc.co.uk/sport1/hi/other_sports/cycling/7965578.stm
Cycling Weekly is currently running a competition for readers to win a pair of our MAX World Cup sunglasses, as well as items of Vision1 race clothing as worn by Nicole Cooke. The competition went live at the beginning of April and will run for one month - please click on the link below:
http://www.cyclingweekly.co.uk/competitions/?id=5533
For further information about Vision1 Racing please log on to:
An Post Sean Kelly Cycling Academy
An Post Sean Kelly is a leading Irish professional team, 
based in Belgium and managed by Irish cycling legend Sean Kelly.
Maxgear will be the team’s official technical compression clothing supplier for 2009. To help promote the fantastic new Max compression clothing products, Maxgear will supply garments to all of the riders in AN Post.
The Max compression clothing will aid the team in both racing and recovery and the team is eager to help Maxgear with further product development.
The team has a total of 11 riders and they will be riding in Max compression clothing throughout 2009. The team includes Matt Brammeier, David O’Loughlin and Niko Eeckhout. In recent years the team has seen some of its riders progress into Pro Tour teams, most notably Daniel Lloyd and Daniel Fleeman, who now ride for the Cervelo Test Team.
Major targets for the Sean Kelly team in 2009 include the FBD Insurance Ras, Tour of Ireland and Tour of Britain international stage races.
For further information about the An Post Sean Kelly team please log on to:
http://www.seankellycyclingacademy.com/
Matt Brammeier
In an individual sponsorship deal, Maxgear will be sponsoring the up and coming British rider Matt Brammeier, who rides for the An Post Sean Kelly team. Matt has been helping Maxgear with product development and will continue to do so in 2009.
Matt, who is on the Rayner Fund project, is particularly focused on race recovery and rehabilitation after his near death crash in March 2008 whilst out training. The new technical fabrics and cycle specific design of the compression clothing means Matt is the perfect test bed for these products.
Matt won the 2007 British Under 23 Time Trial Championship and will be striving for several victories in 2009, as a platform towards competing for Wales in the 2010 Commonwealth Games in Delhi.
Colnago Max Mountain Bike Team
The Colnago Max MTB team is a leading UK based MTB team, represented by Robin Seymour, Gareth Montgomerie.
Maxgear will be providing a range of MAX cycling accessories to the team, which will help to grow awareness of the Max brand in the popular world of mountain biking.
Gareth, who is on the Braveheart Cycling Fund project, will be aiming for some top placings this year as he works towards a place on the Scottish team for the 2010 Commonwealth Games in Delhi.
In Round 1 of the British Mountain Bike Series at Sherwood Forest in early April 2009, Gareth finished in 8th position and Robin placed 9th, excellent results for both riders in an event which saw over 500 starters.
Both riders will be targeting World Cup events and National Cross Country and Downhill Championship races in 2009.
Cycling Development North West (CDNW) – senior and youth race series
Maxgear will be title sponsor of the 2009 CDNW race events listed below:
- Maxgear.co.uk Senior Road Race League
- Maxgear.co.uk CDNW Youth League
- Maxgear.co.uk CDNW Youth Tour
- Maxgear.co.uk Youth Dirt Crit Series
The above programme of events (a total of 37) is a major part of the competitive cycling scene in the North-West of England.
Maxgear RT riders have won several of the above road races during the past few years and will be targeting further victories this season.
The CDNW Lancashire Youth Tour is a leading international youth event with over 300 riders estimated to take part again this year. The event will take place over 3 days and will involve all youth categories.
The CDNW organisation is an affiliation of more than 30 cycling clubs which promotes road and closed circuit events for all categories of riders in every part of the North West Region. It also promotes coaching opportunities for those who are qualified. CDNW is actively working with Volunteer bodies to encourage participation in the sport from all sections of the community.
For further information about CDNW please log on to:
BrownBacks Cross Country MTB race series
Brownbacks is a grass roots volunteer racing organization that is all about bringing top class mountain bike racing to an all weather venue.
Each race in Series 1 is a simple, single race (approximately two hours long) with a staggered start for the categories. Series 1 will take place at Lee Quarry, which is located behind Futures Park off Newchurch Road, Bacup, Lancashire, OL13 OBB.
There are three categories of entry – Racer, Weekend Warrior and Have-a-go Hero with prizes in each category, including Maxgear products and vouchers.
Maxgear hopes its valuable sponsorship will help this new race series to grow and become an established part of the UK’s cross country MTB scene.
For further information about Brownbacks Racing please log on to:
http://www.brownbacksracing.co.uk/index.html
Maxgear RT
The MAX brand has two factory teams - Men’s and Women’s – comprising 8 riders in each team.
Members of the Men’s team will be riding Premier Calendar races and Rudy Project Time Trial series during 2009. Closer to home the team will be targeting various events within the season long CDNW race series, sponsored by Maxgear.co.uk.
The women’s team will be competing in the Tour of Chong Ming Island (China) at the end of April - a major UCI 2.1 ranked international stage race. The women will also take part in other leading events throughout the UK.
Sportcity Velo
Maxgear is a sponsor of Sportcity Velo, a leading UK youth team with over 100 members, based at Manchester Velodrome.
The club is heavily involved in developing the cycling stars of the future, so much so that four of the club’s members are currently on the Olympic Development Programme.
For further information about the Sportcity Velo club please log on to:
http://www.sportcityvelo.com/index.php?option=com_frontpage&Itemid=1
Bolton Triathlon Club
Bolton Tri club is a major North-West based triathlon team with a wide membership base. The club’s members have help to test the Max products during the past two years and are a major source of publicity for the MAX brand in the fast-growing world of triathlon.
For further information about the above triathlon club please check out:
http://www.boltontri.com/
General Cycling Information
For further information about British Cycling in general, please log on to the following website:
http://www.britishcycling.org.uk
Other useful cycling websites include:
http://www.cyclingweekly.co.uk/
http://www.britishtriathlon.org/
http://www.welshcycling.co.uk/
http://www.triathlonireland.com/
http://www.londoncyclesport.com/
