About Maxgear; World's First Online Cycling Brand - Selling Bike Accessories and Cycling Clothing in the UK

In the Spring of 2007 the MAX brand was created, the brainchild of Wayne Greenhalgh, a keen mountain biker based in Lancashire, England.  The stylised MAX logo was designed, the trademark was registered and a factory team, Maxgear RT, was formed and registered with British Cycling.

The Maxgear Racing Team had a number of victories through 2007 and 2008, most notably Tony Greenhalgh winning the TLI Criterium Championship in 2007 and Richard Handley posting the fastest time in the 2008 British Junior 25 mile Time Trial Championship.  During this time the 8 riders in the men’s team and 8 women rigorously tested the MAX products and helped to broaden awareness of the MAX brand name.

Recognition of the MAX brand was now growing steadily. Maxgear helped to sponsor the UK’s leading youth cycling team, Sportcity Velo, based at Manchester Velodrome, as well as Bolton Triathlon club.  Between these two clubs and Maxgear RT, the MAX brand was being endorsed by over 200 riders. 

In September 2008 Wayne Greenhalgh teamed up with Ciaran Dunne, a keen road cyclist from Manchester, to form a new limited company with the primary aim of commercialising the MAX brand in the UK and overseas.  It was decided to focus distribution via the internet only (www.maxgear.co.uk), starting with a range of cycle accessories and equipment.

MAX staff have extensive experience in the design, development and sourcing of sports goods for leading companies in the sporting industry.  This wealth of knowledge is now being applied to launch the MAX brand into the fast growing world of cycling.

The company’s strategy is to offer cycling products Direct to the Consumer that offer MAXimum performance and MAXimum value.

The MAX brand is recognized and associated with high performance, so much so that the company’s products are currently being endorsed by some of the world’s leading riders.  Maxgear.co.uk is supporting the sport of cycling at all levels, from grass roots to gold medals.

The wide range of MAX products includes helmets, sunglasses, compression clothing, water bottles, cages, saddles, pumps, tools, grips and luggage.  All products can be viewed in detail on this website.

There is only one gear worth riding in…….MAXGEAR…..

It’s time for all riders to get into MAXGEAR…..